Archive for the ‘Entrepreneurs’ Category

5 top entrepreneurs and their surprising first products

Thursday, February 4th, 2010

Entrepreneurs are known to be savvy and think outside of the box. It’s what makes them so successful. However, this doesn’t mean their first business idea was the best. In fact, many of them have changed their products and niches to cater to the demand of their consumers. This has led to very successful ventures for some. Here’s a look at 5 entrepreneurs at top companies who’ve had surprising first products compared to what they offer now.

Entrepreneurs -- Direct Business News1. William Wrigley, Jr. — Wrigley Gum

You’ve probably had a piece of Wrigley chewing gum at sometime in your life. What you probably didn’t know was that the multi-million dollar gum company started out by selling soap and baking powder. The chewing gum was actually just a freebie that came with the purchase. It became so popular that consumers were wanting the gum over the baking powder.

2. Hassenfeld Brothers — Hasbro

Hasbro is the maker of the most demand toys including G.I. Joes and Transformers. Before the brothers got into the toy business, they initially only sold textile remnants. They shifted their products to school supplies and seeing the market in the children industry, they switched over to toys. They’re first Hasbro toy introduction to the world was none other than Mr. Potato Head.

3. David H. McConnell — Avon

McConnell was your average door-to-door sales man in the late 1880s. His specialty item were books. When he came across female customers, he’d always offer them little gifts of perfume to help with his sales pitch for the books. It became apparent that the customers wanted the perfume more than the books. So McConnell did what every other smart entrepreneur did and listen to his consumers and switched to perfume and other beauty products.

4. David Abercrombie — Abercrombie & Fitch

The sultry ads of young people with perfect bodies displaying the Abercrombie & Fitch fashion line didn’t always use to be steamy. In fact, when Abercrombie opened the clothing store, he only sold sporting goods and outfitter clothing. Little known fact is that he outfitted Charles Lindbergh for his famous solo flight across the Atlantic ocean. Nowadays, the focus is on setting the fashion trends for high school and college students.

3. Henry S. Bryan, Hermon W. Cable, John Dwan, William A. McGonagle, Dr. J. Danley Budd — 3M

These five Minnestota men don’t get enough credit for the company they founded. The Minnesota Mining and Manufacturing company began as a business to mine and sell the mineral corundum. The mineral wasn’t selling very well, so they decided to shift gears. Nowadays, they are the makers and sellers of items such as Post-it Notes, Scotch tape, Scotch-Brite and Scotch-gard.

Entrepreneurs plan ahead to cut stress level

Thursday, January 28th, 2010

Entrepreneurs have a tough job. They have to manage a new company and help it rise from obscurity into something truly successful. Unfortunately, the pressure of taking on this challenge can lead to migraines, insomnia, explosive temper, weight loss or gain and a lack of motivation to work.

Entrepreneur stress - Direct Business NewsIn a recent survey, small-business owners listed their biggest sources of stress. They include:

- Too big of a workload.

- Cash-flow concerns.

- Difficulty making monthly payroll.

- Disappointing customers.

- Fear of losing personal savings, relationships and other company investments.

Unfortunately, many of these stresses are perfectly warranted. According to the Small Business Administration’s Office of Advocacy, about 33 percent of small businesses go out of business after just two years of operation. About 60 percent fail to get past four years. Many entrepreneurs fail because they can’t find enough funding or they don’t have enough experience leading a business through the startup phase.

The best way to cut stress out of your professional life is to try to plan ahead. A great way to plan for your small business is to create and regularly update a business plan. A business plan gives you a sense of direction and can help you share your vision with employees and investors.

Try to work on your business instead of in it. The little things need to get done, but you should work on delegating those responsibilities. If you don’t have employees to delegate to, remember what the overall goal of those tasks is as you do them. Focus on long-term planning for the year so that you won’t be so stressed out by the demands of the hour.

Learn to anticipate problems and opportunities. Sometimes, the best opportunities to think about the long term are when you’re away from the office or in a relaxed mood.

Think about what you’re doing well and what you need to improve. Plan your budget, decide on specific marketing strategies (print and/or online), think about how to recruit new customers and employees. As you solve each challenge one by one, the big picture will become clearer, and you’ll be able to handle the stresses of being an entrepreneur much better.

A better way to compete: innovation

Thursday, January 21st, 2010

It’s an interesting phenomenon when two competing groups decide not to directly compete. For instance, the brown creeper and nuthatch are two different species of birds that both eat insects off of trees. However, one starts at the bottom while the other starts at the top and they both work their way to the middle.

Cat climbing wall - Direct Business NewsThis way, both birds can thrive without one having to be ultimately victorious. In business parlance, the two birds have carved out their own niche in the same market. Entrepreneurs would be wise to follow their example.

Instead of trying to copy competitors’ successful strategies, entrepreneurs should seek to make their own innovative strategies and products or services to attract their own audience. To find their own niche and differentiate themselves from competitors, entrepreneurs should run a competitive analysis to see where their strengths and weaknesses lie.

A competitive analysis can also help entrepreneurs understand what their competitors are doing. That way, as they make plans to build their own marketing strategy, they won’t be surprised by a competitor swooping in and taking their market share. Entrepreneurs should monitor Google and social-media sites, such as Twitter and Facebook, to see what competitors are saying and doing.

Many business owners keep track of competitors’ actions via searches of their Web sites, news releases, job ads, product ads, annual reports and industry data. They then try to analyze all of the data they obtain to inform their short-term and long-term business decisions. This is not an easy process, but it is worth it.

Identify threats and opportunities and then come up with ways to defend and/or take advantage of them.

Entrepreneurs who find a way to grow the overall market instead of always focusing on taking others’ share of the market are often the most successful. For instance, Nintendo’s Wii video-game system became such a runaway hit, not because it just took sales away from its competitors’ systems, but because it attracted new people who had never shown much interest in video games into the market.

Are you ready to be an entrepreneur?

Thursday, January 14th, 2010

Becoming an entrepreneur is similar to becoming a parent. Like a child, a small business demands long days and nights of effort, plenty of financial and emotional preparation and close attention until it’s able to walk on its own. Even after your small business gets strong enough to fend for itself, it will still need your occasional guidance.

Diving entrepreneur - Direct Business NewsDo you think you’re up to such a big undertaking? You should honestly answer the following five questions to decide whether or not you’re ready to be an entrepreneur:

1. Do you have a passion for your product or service? The initial phase of any small business will be difficult. It may test your enthusiasm for your product or service to the very limit. So unless you are extremely dedicated and enthusiastic about what your business does, you might want to bow out. You are the primary marketer of your company’s products or services, so you must be passionate enough about them to sell them to customers. Make sure your passion is long lasting, instead of a brief flash in the pan. You’re in this for the long haul.

2. How much risk can you tolerate? Starting a business involves a lot of risk. You’ll probably have to secure a loan from a bank or find other financing from investors who expect a return on their investment. Profits could come only after a difficult startup period. There are no guarantees as an entrepreneur. Will you have a steady paycheck? Will you be able to pay the monthly rent for your office? Will you succeed? Maybe, maybe not.

3. Are you a good decision maker? As a business owner, you won’t be able to turn to others to make important decisions for you. You can go to others for advice, but you’re the one who makes the final decision. How will you finance your startup? Where will you store your inventory and conduct your business? These are some of the questions you’ll have to answer as you get started. You’ll have to make a lot more difficult choices later on when you add employees and develop a corporate structure. Do you trust yourself to make the right decision most of the time?

4. Can you handle a lot of responsibilities? Employees of large corporations must specialize in a small number of skills to be successful, but small-business owners must have a broad skill set to succeed. At the start, you’ll be mostly on your own. You’ll have to rely on your skills as a bookkeeper, marketer, salesperson, bill collector and more. You’ll wear a lot of hats.

5. Can you find a balance to avoid burnout? Building a small business is stressful. Every entrepreneur has to find healthy outlets to relax and maintain a balance between their personal and professional life. Otherwise, they often find that both their company and relationships fall apart. It’s essential that you take time off each week. Don’t work all seven days. Try to take the weekend off and enjoy a hobby. You don’t want to wear down yourself or your passion for your company. Take time to reenergize yourself as often as you need.

So how about it? Do you have what it takes to be an entrepreneur?

Entrepreneurs deal with expensive estate tax

Thursday, January 7th, 2010

Congress is debating what to do about a federal estate tax, which burdens many family-owned businesses and entrepreneurs hoping to retain their assets and stay competitive. Whatever Congress decides, this tax is likely to continue to be a problem for business owners for many years to come.

Estate tax - Direct Business NewsThe estate tax is currently 45 percent with a $3.5 million exemption on property and other assets left to heirs. The property and assets have already been taxed, so an estate tax is a form of double taxation, which many consider to be unfair. Right now, the tax is supposed to disappear in 2010 and then reappear in 2011 with a rate of 55 percent and a $1 million exception.

The House of Representatives voted to keep the estate tax the same as its 2009 level in 2011, but the Senate is pushing for a lower 35-percent rate with a $5 million exception.

The problem for small-business owners hoping to pass their businesses on to their children is that much of their value is in the form of equipment and real estate. In order to pay the estate tax, companies have to sell off some of their essential equipment, making it harder to remain competitive and avoid layoffs.

Between 1995 and 2004 about 37,000 estates with small businesses had to pay this estate tax. That is a relatively small number of small businesses in the country. However, even if these business owners can avoid laying off workers and cutting back on production because of the tax, they still have to spend a lot of time and money on tax preparations to avoid some of the tax’s negative consequences.

One of the strategies companies use to reduce their tax obligations is to donate or sell some of their assets just before a leadership transition occurs. Other business owners try to slowly give parts of a company to their heirs each year for a long period of time to avoid the tax as much as possible. However, this strategy depends on the owner not dying before the whole transfer can be completed. Otherwise, they’ll pay hefty taxes on the gifted assets.

College graduates make their own jobs

Thursday, December 31st, 2009

The job market is being particularly brutal on the young. Twenty- to 24-year-olds are suffering a 16-percent unemployment rate – much higher than the 10-percent rate for all adults. For many companies, right now is not the time to gamble on fresh blood. So recent college and graduate-school graduates are turning into entrepreneurs to give themselves their big break.

College graduates - Direct Business News“I figured that starting my own company was the best use of my time while I waited for the market to thaw,” said Andrew Levine, a 2008 graduate with an M.B.A. from the University of Miami. The 24-year-old created a social-networking startup with a $40,000 investment from a college friend’s father.

“Given the state of the economy, and the state of the job market, many young people are getting the push they needed to become entrepreneurs,” said Bo Fishback, vice president of entrepreneurship at the Kauffman Foundation. “It’s a lot easier to decide to launch your own company when there aren’t a lot of jobs out there.”

Although there is no official data to back this up, colleges and universities report a rising number of their graduates are starting their own companies. This probably won’t change any time soon because businesses expect to hire 7 percent fewer college graduates in 2010 than they did in 2009, according to a poll by the National Association of Colleges and Employers. The 2009 number was 22 percent below 2008’s. The percentage of people seeking jobs who instead wound up starting a business was 9 percent in 2009, up from 5 percent in 2008.

Many college graduates possess many of the qualities necessary to be successful entrepreneurs. Being young, they have plenty of energy to deal with long hours and stressful circumstances of running a business. They also tend to have fewer responsibilities and financial obligations than older adults who have home mortgages and families to support. They also grew up with the most advanced technologies, and they have a solid understanding of how to use them in their businesses.

However, running a business is much different than taking college classes. Many graduates lack the practical experience necessary to be effective leaders. They should try to cut their teeth in business through internships, franchises or other entry-level jobs.

Get the right licenses before starting a business

Thursday, December 24th, 2009

If you’re about to start a new business you should stop right now and make sure you have the right licenses and permits. Read on to find some of the most common business licenses and permits you might need as you get started.

Business paperwork - Direct Business News- Employer Identification Number or charter. The federal government requires most businesses to obtain a nine-digit Employer Identification Number, which is sort of like a Social Security number for companies. Businesses that must get an EIN include sole proprietorships with employees, partnerships, LLCs and corporations. If you’re a sole proprietor without employees, you don’t have to receive an EIN because you can just use your Social Security number on certain documents. But it’s still a good idea to get an EIN because you can better protect yourself against identity theft, and you can already have it for when you do start hiring employees (with any luck).

States that collect income taxes also require business to obtain a state employer identification number or charter. It’s fairly simple to obtain these. For a federal EIN, go to the Internal Revenue Service’s Web site (www.irs.gov) and search for “EIN.” Follow the steps to receive a free EIN. For a state EIN, you should see your state’s Revenue or Treasury Departments.

- Local permits, licenses and registrations. Check your state, county and city Web sites to see if they require you to obtain a permit, license or registration for your business. Depending on what industry you’re in, the purpose of these documents could be to collect taxes or protect consumers.

- State tax license. If you’re planning on selling products or services to customers, you’ll almost certainly have to get a state tax license. This license allows you to obtain taxes from customers every time you make a sale and then send that money to the government. There are some exceptions, like food and prescription drugs, but most items are taxed. You can probably get this license from your state’s Department of Revenue.

- State Department of Labor registration. If your company is going to have employees, you’ll need to register with your state’s Department of Labor. Most states require you to offer employees unemployment insurance and workers’ compensation.

- Professional licenses. Doctors, dentists, hair stylists, contractors and other experts in certain professions often have to obtain special licensing from a leadership body before they can start practicing their trade.

6 steps to unlock your entrepreneurial creativity

Thursday, December 17th, 2009

Are you trying to come up with the next big thing, but the creative juices just aren’t flowing? Try these six steps to get your creativity working for you:

Key to success - Direct Business NewsStep 1: Study the past. A key to success is studying past successes and failures. Before you jump into an industry as an innovative entrepreneur, you should understand that industry’s history, where it’s headed and what you want to do to make it better.

“It’s like trying to catch a baseball,” said Steve McKee, author of When Growth Stalls, a book in which 700 executives describe what they learned from emergency situations. “You’re in a better place if you know where the ball has been. Then study the needs of your customers. Where are their frustration points? Where is their productivity being hampered?”

Step 2: Build new habits. Sometimes your best option is to break out of your daily routine and do something totally different. It can be a diversion, a walk, a book or anything else you can think of.

“Time wasting is an excellent source of innovation,” said Robin Chase, founder of Zipcar and GoLoco. “Make time to read widely, and cultivate a variety of friends and online groups who send you wacky articles.”

Other entrepreneurs have different approaches. Some encourage employees to take paid sabbaticals to go out and be creative. They can participate in choirs, plays, book-reading clubs or other activities to help stimulate their minds. They can also attend conferences or other trade shows to mingle with industry insiders and generate new ideas.

Step 3: Use employees to the fullest. Your most brilliant marketing ideas could come from one of your Web designers. You never know where great innovations can come from, so encourage your employees to stretch themselves and think outside the box.

“You need to give people the license to take risks and to fail often enough to realize that they will not be punished for doing the right thing even though the outcome might not be what they expected,” said Thomas Koulopoulos, author of The Innovation Zone. “Small failures encourage big successes.”

Step 4: Build strong customer relationships. Everything you do should be focused on solving your customers’ problems or filling their needs. Do you know what those problems and needs are?

“You can’t be too close to your customers,” said David Fields, managing director of Ascendant Consulting in Ridgefield, Conn. “Your customers are your lifeblood. The heart of innovation is understanding what problems they have that you can solve.”

Step 5: Ask for help. There’s no shame in asking partners and other associates for help in crafting a great idea. If you can find someone else to believe in your idea and help you mold it into something better, you will be much better off than doing it alone.

Step 6: Set clear goals. How do you know if your idea is being successful? You should set specific goals that you must meet in order to judge whether or not you should continue pursuing an innovation. By doing this, you can avoid wasting a lot of time and money.

Are you prepared for a sudden recovery?

Tuesday, December 8th, 2009

Small businesses have shed expenses and employees to stay afloat during the recession. But that means many of them are unprepared to take advantage of business opportunities when they come. Even companies that are not shorthanded are having trouble getting bank loans and other essential financing to pay for risk taking.

Success Avenue - Direct Business News“Some of the companies in our portfolios are seeing signs of improving demand,” said John Nowaczyk, vice president of Milestone Partners, an equity firm in Saint Davids, Pa. He added that the improved customer demand “caught them unawares.”

The Federal Reserve’s recent Senior Loan Office Survey said that in the past three months, 16 percent of U.S. banks tightened their lending standards and not one loosened them. Unsurprisingly, 52 percent of small-business owners said they had problems with cash flow in the last 90 days, according to the Discover Small Business Watch. That number was 44 percent a year ago.

Entrepreneurs have gotten into survival mode since the recession began. Many are finding it difficult to break out of that mentality. Those select few small businesses that have enough capital to take advantage of opportunities are dragging their feet and don’t seem overly anxious to take risks, no matter how lucrative they seem at the moment.

The best some entrepreneurs can hope for right now is to start preparing for a substantial recovery to eventually come. They are striving to build relationships with lenders, even those that can’t lend to them at the moment. Having a strong business plan is an excellent way to earn banks’ trust. You can start writing one today to help focus your company and lay out specific goals.

Use copyrights, patents to protect your ideas

Tuesday, December 1st, 2009

As an entrepreneur, you probably have two big concerns, among other things, when you’re just starting out: How to attract the right people to your product or service and how to keep competitors from stealing your ideas. When you advertise your products or services, you reach all kinds of people, including potential customers and potential thieves.

Copyright symbol - Direct Business NewsYou should protect yourself, your intellectual property and your company’s assets with copyrights, trademarks and patents. Not all of them will apply to every business, but it’s helpful to keep all of them in mind. Each of these gives you the right to seek compensation if someone else unlawfully uses your materials.

- Copyrights. A copyright is usually used to preserve the creator’s rights over his or her novel, movie, poetry, song, architectural design and/or computer software. Anything original that your company creates should be copyrighted. This includes instruction or training manuals and original art on your Web site. Remember that you can’t copyright a URL. The Internet Corporation for Assigned Names and Numbers, a nonprofit organization, establishes the rights to specific domain names. Obtaining a copyright costs about $35 when you file an electronic application through the U.S. Copyright Office’s Web site. It is $45 if you file a paper application.

- Trademarks. You can get a trademark on a symbol, logo, word or image you use to identify a specific product, service or company. You can even trademark sounds, colors and scents. Trademarks come in all shapes and sizes. There are more than 40 categories (such as restaurant, service or product) in which you can apply for a trademark. If you’re unsure whether or not something has already been trademarked, you can browse the U.S. Patent and Trademark Office’s Web site under the Trademark Electronic Search System. If you file for a trademark online, you can pay anywhere from $275 and $325, but a paper filing will cost $375.

- Patents. You can obtain a patent through the U.S. Patent and Trademark Office, but be warned that patents are the most expensive type of legal protection you can obtain for your brand. However, patents also give you the best protection. If you have a particularly innovative product, you should definitely consider getting a patent on it when you’re first starting out. It will give you a near-monopoly on that product for 20 years. The reason it’s so expensive to obtain a patent is because you usually have to hire a patent attorney to help you through the application process. You might wind up having to pay between $2,000 and $10,000.

These patents, copyrights and trademarks generally apply only in the United States. If you want to sell your products or services in foreign markets, you should learn the copyright laws of those countries.